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Claude Code Skills
for Web Agencies
Twelve agent skills that run a client web project end to end — from the first enquiry through scoping, proposal, build, accessibility and performance audits, QA and signed-off handoff. Works with Claude Code, Cursor, Codex and Gemini CLI. Plain markdown files: no dependencies, no API keys, nothing to run.
Instant download · Commercial licence, unlimited client projects · Free updates for life · 7-day refund
The problem
Your agent is good at the build.
That was never the expensive part.
Nobody loses a web project on the CSS. They lose it by quoting before asking who writes the copy. By absorbing the fourth "quick change" without logging it. By launching a redesign with no redirect map and discovering the ranking loss six weeks later. By handing over with no written support boundary and answering questions for free until March.
An AI coding agent will happily scaffold a site for you. It will not stop you doing any of the above. These twelve skills put a checkpoint at each of those places and force the decision into writing while it is still small.
Not — another scaffolding tool
What's inside
Twelve skills, in project order.
Each one is a single SKILL.md file with a process, an output template, a quality bar and its common failure modes.
Winning the work
lead-qualify — scores a lead across seven dimensions out of 21, flags the kill criteria that override the score, and writes the one specific opening angle to lead with.
scope-and-quote — deliverables with visible units, sizing baselines, complexity multipliers, twelve default exclusions and a payment schedule that front-loads.
proposal-draft — a three-tier pricing ladder that opens with the client's problem instead of your process, and refuses to invent case studies you don't have.
scope-and-quote
proposal-draft
Building it
project-brief — site map, page-by-page plans, design direction and the dated client content checklist that turns "the client is slow" into "item 4 is six days overdue".
site-scaffold — design tokens first, with accessibility, performance and SEO wired from the first commit, and content markers instead of lorem ipsum.
page-copy — real conversion copy for client sites, with a hard rule against inventing facts about the client's business.
site-scaffold
page-copy
Shipping it
accessibility-audit — WCAG 2.2 AA findings ranked by who they block rather than how easy the fix is, with every fix written as code.
performance-audit — Core Web Vitals measured before and after, with third-party script cost itemised in milliseconds and kilobytes.
seo-launch-check — eight launch blockers plus the redirect map procedure that stops a redesign losing its search rankings.
qa-sweep — nine sections across content, links, forms, responsive breakpoints, browsers and edge cases, with a mandatory "not tested" disclosure.
performance-audit
seo-launch-check
qa-sweep
Closing it
client-handoff — credentials inventory, maintenance plan, warranty dates and the support boundary in writing, so the project actually ends.
change-request — triages any request into included, warranty, absorbed or change order, applies a phase multiplier, and drafts the client-facing reply.
change-request
Also included
A CLAUDE.md project template to drop into each client repo, twelve standing cross-project rules for your global config, and a worked example that runs one full project — a physio clinic rebuild — through all twelve skills so you can see what each one produces before you use it.
Size — 19 files
Install — copy a folder
Install
One command. No dependencies.
Skills are plain markdown with YAML frontmatter — the portable agent-skills format. Nothing compiles, nothing runs, nothing phones home.
mkdir -p ~/.claude/skills && cp -r skills/* ~/.claude/skills/
Then describe what you're doing — "new enquiry came in from a dentist, here's the email" — and the right skill triggers on its own. Cursor, Codex and Gemini CLI instructions are all in the included INSTALL.md.
Cursor — .cursor/rules/
Codex — ~/.codex/skills/
Gemini CLI — ~/.gemini/skills/
What makes them different
Three rules built into every skill.
These are the ones that cost real money when an agent gets them wrong.
Never invent facts about a client's business
No fabricated years in business, certifications, guarantees, testimonials or statistics. When copy needs a fact the agent doesn't have, it writes [CLIENT: what year did you start?] and collects the questions. For healthcare, legal and financial clients, an invented claim is a liability your client inherits.
Report what you didn't do
Every audit and QA pass carries a mandatory "not tested" section. No "tested on all browsers" after checking one rendering engine, no implied measurement that was never taken. You find out what residual risk you're shipping before the client does.
Decide scope in writing, immediately
Every out-of-scope request gets a verdict within one exchange, and absorbed work is logged with a running total that surfaces at the next checkpoint. Silent absorption is the single largest cause of unprofitable projects, and it's invisible until the month is gone.
Who it's for
Built for people who ship client sites.
Freelance web designers
You run every stage yourself — pitch, build, launch, support — and the admin is what eats the margin.
Small web studios
Two to ten people who need delivery to be consistent no matter who picks up the project.
Developers who take client work
Strong on the code, less interested in writing a scope document from scratch every time.
Not a fit if you only build your own products and never quote, invoice or hand over to a client — most of the value here sits in the commercial stages, not the build.
Honestly
What this isn't.
These are instructions, not software. They make an agent's output consistent and complete. They don't make it correct — review anything client-facing before it goes out.
The pricing guidance is a framework to adapt to your market, not a price list. The contract language is a starting structure, not legal advice — have a solicitor review anything you'll actually sign. And the accessibility skill states in every report it generates that an audit is not a legal compliance certification, because it isn't.
If that reads as less of a promise than you expected, that's deliberate. The kit is built around not overclaiming, so this page shouldn't either.
Aren't — software, legal advice,
or a compliance certificate
Questions
Before you buy.
What exactly are Claude Code skills?
A skill is a markdown file with YAML frontmatter that an AI coding agent loads when your request matches its description. It gives the agent a process, an output format and a quality bar for one specific job. Claude Code reads them from ~/.claude/skills/, and the same portable format works in Cursor, Codex and Gemini CLI.
Does this work with Cursor, Codex or Gemini CLI, or only Claude Code?
All of them. The skills are plain markdown in the portable agent-skills format with nothing tool-specific in the body. The included INSTALL.md gives the exact install path for Claude Code, Cursor, Codex and Gemini CLI. If your agent has no skills directory at all, you can paste a skill straight into your prompt.
Do I need an API key, a subscription or anything installed?
No. There are no dependencies, no API keys and nothing to run. The product is 19 markdown files. Installing is copying a folder, and it takes about a minute.
Can I use these skills on paid client projects?
Yes. The single-operator commercial licence covers unlimited client projects including paid commercial work, and you can use the output — proposals, briefs, audits, copy, handoff documents — in client deliverables without attribution. You may modify the skills for your own workflow. You may not resell or redistribute the files themselves.
Will these still work when the skills format changes?
Updates are free for life. The agent-skills format is young and still moving; when it changes, you get the updated pack at no charge from the same download link. You never buy the product twice.
How is this different from writing my own prompts?
Nothing stops you writing your own — these are markdown files, not magic. What you're buying is the version that has already been through real client projects: the exclusions list that stops scope arguments, the redirect-map step that saves a redesign's rankings, the phase multipliers on change requests, and the fabrication rule that keeps invented claims out of client copy. Roughly 13,000 words of process you'd otherwise write yourself, one bad project at a time.
What's the refund policy?
Reply to your receipt within 7 days and you get a full refund, no justification needed, and you keep the files. The same terms are stated inside the licence file in the download.
Twelve skills. Fifteen dollars.
Instant download. Commercial licence for unlimited client projects. Free updates for life. Seven-day refund if it isn't useful.
Launch price · Going to $29 after the first 25 sales
Would you rather we just did the project?
These skills came out of our own delivery pipeline. If you'd rather hand the whole thing over than run it yourself, that's the day job: websites, automation and AI systems at a fixed price, with everything owned by you at handover.